Saturday, 5 November 2011

Amritsar Heritage Walk a paid affair

(L-R) A view of Quila Ahluwalia, Town Hall in Amritsar.  A guide accompanies tourists at Gurdwara Saragarhi.

Heritage board to charge Rs 25 from local, Rs 75 from foreign tourist

Even though the month-old Heritage Walk has failed to draw tourists, the Punjab Heritage and Tourism Promotion Board (PHTPB) today introduced tickets for tourists, who would opt for a guided tour to witness the centuries-old architecture in the city.

A ticket would cost Rs 25 for a domestic tourist and Rs 75 for a foreign tourist.

On the first day, only two tourists, both from England, opted for the paid walk to view 14 key religious, historic, architectural and traditional cuisine spots in the walled city.

PHTPB Community Development Officer Harpreet Kaur said at present the tickets were available with the guides only.

Meanwhile, in the absence of a consistent promotion programme, the PHTPB guides are left to attract tourist.

Guide Rajwinder Kaur was the one who brought the tourists for the walk. The tourists said they were informed about the walk by Rajwinder at the tourist information centre. “We would have missed many sites had we not opted for the walk,” they said.

PHTPB Community Development Officer Harpreet Kaur said guides after finishing their morning assignments stay at Tourist Information Centres at the Golden Temple, railway station and Sri Guru Ram Das Ji International Airport to inform tourists regarding the walk, its objective and benefits.

She said keeping guides at these centres was specially designed to promote the walk and to draw more tourists.

She said there were many glitches and obstacles at grassroots level in performing the walk. Once these glitches were removed, the walk would gain popularity.

She said gradually the tickets would be made available with hotels, tourist information centres and other relevant places.

About the walk, she said the concept of the walk was entirely new for the state, the holy city and its people especially those residing and working on its route.

She was optimistic that the people would subsequently understand its significance.

Neeraj Bagga, Tribune News Service, Amritsar, November 4


Unknown said...

I am student of IIT, Roorkee, and im doing my thesis on Amritsar, it will be very helpful if i can get heritage walk coordinator, Harpreet kaur's contact. please help

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